Youtube Marketing

We asked influencers and marketing agencies about YouTube disabling dislike count from public view and Instag – Business Insider India

Summary

The video streaming giant YouTube announced last week that it is removing its ‘dislike’ counts on videos for public across its platform.
In other news, Instagram is testing a new feature that helps users take quick breaks from its platform.
We speak to content creators and influencer marketing experts to find out what this means for budding creators and how can social media platforms create a safer space for its users.
A decade ago, when we didn’t have internet connection or a desktop at…….

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  • The video streaming giant YouTube announced last week that it is removing its ‘dislike’ counts on videos for public across its platform.
  • In other news, Instagram is testing a new feature that helps users take quick breaks from its platform.
  • We speak to content creators and influencer marketing experts to find out what this means for budding creators and how can social media platforms create a safer space for its users.

A decade ago, when we didn’t have internet connection or a desktop at home, I would walk to the nearest cybercafe to check my Facebook account and see what my junior college friends were up to. I would pay Rs 10 for half an hour’s time to share memes on Facebook. The last 10 minutes were always dedicated to playing Candy Crush on the platform and inviting my friends to beat my score. Today, I spend at least an hour on Instagram, mindlessly scrolling through the Reels or watching reviews on YouTube of films that I never end up watching. The next morning, I wake up with a lot of regret for wasting my time. It is not just about my daily dose of entertainment, social media has grown to be an extension of my body and identity.

A lot of businesses also rely on social media for their income and when these social media platforms face outages, brands, content creators and advertising agencies enter into a state of panic and end up losing a lot of ad monnies. During the pandemic, the number of small and medium-sized businesses that depend on social media also increased. Today, just a small negative comment from a troll can spiral into a boycott trend on Twitter and just any piece of content can attract millions of dislikes on YouTube. What comes across as just a comment, can have a long-lasting impact on creators, especially on people struggling with impostor syndrome. So, as social media becomes an important money-making tool for the economy, should there be more checks in place?

Last week, social media platforms took a few steps in the right direction. The intent is to create a safer space for its users and regular creators.

In a move to help keep small creators stay safe from being targeted by dislike attacks and online bullying, social media platform YouTube announced last week that it would be making its dislike count private. Viewers can still dislike a video but it will be visible only to the YouTube creators. With this tiny dislike button, not only does the creator feel demotivated, their creativity quotient is questioned with no possible explanation. It can probably affect their relationship with a brand. If a branded content piece ends up getting more dislikes than likes, it can change a creator’s relationship with their brands.

On the other hand, Instagram is testing a new feature that helps users take quick breaks from its platform. Instagram head Adam Mosseri also posted …….

Source: https://www.businessinsider.in/advertising/ad-tech/article/we-asked-influencers-and-marketing-agencies-about-youtube-disabling-dislike-count-from-public-view-and-instagram-testing-time-outs-heres-what-they-had-to-say/articleshow/87668939.cms