Youtube Marketing

Video content strategy: YouTube as an essential part of your marketing arsenal – Marketing Dive

Summary

What is YouTube?

If you don’t already know what YouTube is, then you’re a bit behind. But we’ll catch you up. YouTube is a free video sharing website that makes it easy to watch online videos. Users can watch, like, share, comment and upload their own videos to the social media platform.

According to YouTube, they have over 2 billion unique users every month and have launched in over 100 countries and 80 languages. One billio…….

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What is YouTube?

If you don’t already know what YouTube is, then you’re a bit behind. But we’ll catch you up. YouTube is a free video sharing website that makes it easy to watch online videos. Users can watch, like, share, comment and upload their own videos to the social media platform.

According to YouTube, they have over 2 billion unique users every month and have launched in over 100 countries and 80 languages. One billion hours are watched daily and on mobile devices alone, content reaches more people in the US than any TV network.

Why should you put your content on YouTube?

With the massive amount of people and hours spent on YouTube, the platform can be a powerful marketing tool for brands.

Video content and video marketing can seem intimidating if you’ve never worked with video before. But many brands are already creating content that is YouTube worthy, it just needs to be adapted. 

Are you posting videos to IGTV? Perfect for cross-posting on YouTube as well. Do you write blogs sharing tips about your industry? Transform those words into talking points and make a quick video covering the same topic. Do you share your daily tasks on your IG Stories? String them all together for a “Day in the Life of” video. Be conscious of how long your video content is. Not sure how long it should be? We put a guide together. 

Especially for brands who rely on Instagram as a primary social channel, YouTube is a great tool to add to your marketing arsenal.

Be sure to stay consistent with your posting. The best way to do that is to schedule your content in advance. Use a tool like Sked Social to help you with a consistent posting schedule, on YouTube and all your other channels. Sked Social offers a 7 day free trial. Get started today.

Here are some reasons why your brand might want to give YouTube a try:

Brand awareness

According to a Google study in 2018, nearly two-thirds of shoppers say that video has given them inspiration for purchases and more than 90% of those say they’ve discovered brands on YouTube.

Viewers are 4x more likely to use YouTube versus other platforms to find information about a brand, product, or service and 2x more likely to buy something they saw on YouTube.

Getting your content in front of viewers …….

Source: https://www.marketingdive.com/spons/video-content-strategy-youtube-as-an-essential-part-of-your-marketing-arse/597304/