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TechCrunch+ roundup: Growth budgets, hiring tips, zero-party data Twitter Space – TechCrunch

Summary

Early-stage startup marketers must walk a fine line: Everyone is free to chime in on their work, and campaign budgets for pre-revenue companies are notoriously thin.

The CTO can always boast how many tickets their team has closed and the release dates they’ve met, but a growth manager’s key performance metrics may not manifest for weeks — or months.

With that in mind, we reached out to several marketing experts and asked each of them the same qu…….

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Early-stage startup marketers must walk a fine line: Everyone is free to chime in on their work, and campaign budgets for pre-revenue companies are notoriously thin.

The CTO can always boast how many tickets their team has closed and the release dates they’ve met, but a growth manager’s key performance metrics may not manifest for weeks — or months.

With that in mind, we reached out to several marketing experts and asked each of them the same question:

“If you only had a $25,000 marketing budget for Q1 2022, how would you spend it?”


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Here’s who we talked to:

  • Cam Sinclair, director/marketeer, Ammo
  • Jonathan Metrick, chief growth officer, Portage Ventures
  • Tracey Wallace, director of marketing, MarketerHire
  • Jonathan Martinez, founder, JMStrategy
  • Maya Moufarek, founder, Marketing Cube
  • Peep Laja, CEO, Wynter and founder of CXL
  • Lindsay Goldman, strategic advisor, MO Pros

The detailed suggestions we received included budget breakdowns, tips for developing minimum viable brand designs and advice on how to measure success.

Even if you don’t have a marketing person on your team, there’s still enough time on the calendar to hire a part-timer by January 1 who can execute several of these strategies and tactics.

Thanks very much for reading,

Walter Thompson
Senior Editor, TechCrunch+
@yourprotagonist

TC+ Twitter Space: How to use zero-party data to personalize marketing campaigns

Image Credits: Paper Boat Creative (opens in a new window) / Getty Images (Image has been modified)

Tomorrow at 3 p.m. PST/6 p.m. EST, I’m hosting a Twitter Space about using zero-party data to personalize marketing campaigns with Ben Parr, president and co-founder of Octane AI.

We’ll discuss several tactics he shared in a guest post that can help you figure out the right questions to ask customers that can boost loyalty and conversions.

This conversation is open to everyone, so please bring your questions!

Offer decks and other fresh tips for startup hiring

Image Credits: Bryce Durbin

Most new startups operate with a hybrid workforce, but that doesn’t guarantee that hiring processes have kept pace.

In a panel discussion at TechCrunch Disrupt, Managing Editor Eric Eldon interviewed Jaime Bott, talent partner at Sequoia, Tawni Nazario-Cranz, operating partner at Signalfire, and Doris Tong, founder and CEO of EQ Talent Group, to learn more about recent shifts in recruiting.

It’s not just engineering talent that’s in high demand — with so many startups staffing up, “there aren’t enough …….

Source: https://techcrunch.com/2021/11/16/techcrunch-roundup-growth-budgets-hiring-tips-zero-party-data-twitter-space/