Youtube Marketing

Marketing savvy and YouTube tips from Plenty of Sunshine Travel’s Kathleen Penner – Travelweek

Summary

Meanwhile Penner is happy to share her marketing knowledge and other tips for surviving the pandemic to other agents, in this Q&A with Sphere.

Q. How long have you been in the travel industry, and when did you start Plenty of Sunshine Travel?

Penner: “I opened up Plenty of Sunshine Travel in early 2018 and that was my start in the industry. I needed to be home-based, so I spent hours researching and looking at the options out there. I ended up at TPI and enjoyed th…….

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Meanwhile Penner is happy to share her marketing knowledge and other tips for surviving the pandemic to other agents, in this Q&A with Sphere.

Q. How long have you been in the travel industry, and when did you start Plenty of Sunshine Travel?

Penner: “I opened up Plenty of Sunshine Travel in early 2018 and that was my start in the industry. I needed to be home-based, so I spent hours researching and looking at the options out there. I ended up at TPI and enjoyed the support that the agents received. For years before I took the plunge, I was the ‘go-to’ person in my circle of friends whenever anyone wanted to plan a trip. I loved researching and booking their journeys, and then when they were away, I got to live vicariously through them. It was a win-win!”

 

QWhat % of your sales were cruise pre-pandemic, and how did the pandemic change that?

Penner: “By 2020 I had many multi-generational family cruise groups booked. Of course, those didn’t transpire because the world shut down due to COVID. So, like every other agent, bookings turned into cancellations, and I focused on client engagement and rebooking for 2021 and beyond. I would say that 95% or more of my sales were cruises. Pre- COVID, I only booked six all-inclusive vacations for my clients, and the rest were cruises. Most were family group cruises.”

 

QHow have the past 20 months impacted your agency?

Penner: “I am a very positive person; I always try to find some good news mixed in with the not-so-good news. I would honestly say that when the world shut down, it put all of the agents on a level playing field, and we are all starting from scratch.

“With travel coming to a complete stop, I decided to work on my business. I feel so many of us work in our business every day. COVID had me working ON my business.

“I also switched host agencies; I am now a part of Cruise CEO. This has been incredibly beneficial. As a member of Cruise CEO, we get monthly focused cruise webinars with the cruise lines, as well as unprecedented support from head office. Caroline Hay (Cruise CEO’s President) is always just a phone call or email away. We are the only Virtuoso Cruise-centric host agency. I would not be where I am today if it were not for the support I am getting from my host agency.

“I refreshed all of my supplier training. I joined a Facebook group on enhancing group sales, learned SEO, joined pretty much every free class I could. I wanted knowledge so that when travel resumed, I was prepared and ready. I also took (and I am still taking classes) on Coursera. There are many free classes there. My …….

Source: https://www.travelweek.ca/blog/marketing-savvy-and-youtube-tips-from-plenty-of-sunshine-travels-kathleen-penner/