Youtube Marketing

10 YouTube Stats to Boost Your Marketing Strategy in 2021 – Amico Hoops

Summary

Over the years, YouTube has established itself as the top destination for video content. Every day more than 5 billion videos are watched on the platform. From offering informative content to tones of entertainment videos, YouTube offers an array of choices. The platform has more than 2 billion monthly active users. Considering that an average user spends 13 minutes 31 seconds on YouTube, this is one of the most-visited websites of all time.

This presents brands with an ex…….

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Over the years, YouTube has established itself as the top destination for video content. Every day more than 5 billion videos are watched on the platform. From offering informative content to tones of entertainment videos, YouTube offers an array of choices. The platform has more than 2 billion monthly active users. Considering that an average user spends 13 minutes 31 seconds on YouTube, this is one of the most-visited websites of all time.

This presents brands with an excellent opportunity to connect with their potential customers. With YouTube, you can expect a fairground to compete, and a targeted approach can take you places. Made possible with some of the best free video editing software available online. All these factors make YouTube a lucrative option for starting your video journey. If you are still unsure about venturing into YouTube, here are ten statistics that will help you make your mind.

YouTube Helps Brands Get Noticed

Today 50% of brands invest in creating YouTube content. The reason for the widespread popularity is the fact that YouTube helps brands get noticed. An average YouTube user spends a food fraction of their viewing time exploring new ideas. The platform’s algorithm ensures that your promotional content is shown only to those people who are interested in your genre. 90% of people admit to discovering new products while browsing through YouTube. If you are confident in the effectiveness of your product and its features, YouTube is the best place for you to get them noticed.

YouTube Supports Music

A look at the top 100 YouTube searches will reveal that 20% of them are related to music. As a brand, you can make the most of it by incorporating appropriate music in your promotional content.

While music helps to set the mood of the video and gives better context, make sure that you have the copyright to use the music. Using copyright-protected music in your YouTube videos may lead to the content being taken off the platform.

YouTube Allows Effective Collaborations

After Instagram, YouTube is the most popular platform for influencer marketing. Studies show that every year there is a 70% increase in the number of YouTube users who engage with influencer-created content. This has led to an increase in the number of influencers and the videos coming from each influencer. As a brand, you can leverage this trend by reaching out to popular influencers in your genre and then collaborating with them for your promotional content.

Well Edited Videos Are Preferred in YouTube

YouTube is a visual platform, and well-edited videos have a higher chance of being shared. An average YouTube user is 1.6 times more likely to watch a relevant video that has a good production value. Ideally, you must color correct your video clips before making them into …….

Source: https://amicohoops.net/10-youtube-stats-to-boost-your-marketing-strategy-in-2021/