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YouTube Works 2022 is a platform dedicated to celebrating path-breaking creative excellence work. The awards program showcases the integral role of YouTube in marketing in this digital age. Video advertising…
Countdown clocks, limited seating, only X items left in stock … does scarcity marketing work for you? If so, why? Scarcity marketing and the Fear of Missing Out (FOMO) is…
Dive Brief: Google grew revenue 6% year-on-year in the third quarter to reach $69.1 billion, according to an earnings statement from parent company Alphabet. That figure missed analyst expectations. Search…
The war in Ukraine, which began in late February, had an outsized impact on YouTube’s ads, Porat said. In March, amid increasing pressure to exert sanctions against Russia, Google suspended…
YouTube Works 2022 is a platform dedicated to celebrating path-breaking creative excellence work. The awards program showcases the integral role of YouTube in marketing in this digital age. Video advertising…
A YouTube logo seen at the YouTube Space LA in Playa Del Rey, Los Angeles, California, United States October 21, 2015.Lucy Nicholson | ReutersThe online advertising market continues to suffer,…
Netflix backs down in royal row by adding disclaimer to marketing for The Crown stating show is fictionalBy Alison Boshoff Chief Showbusiness Writer For The Daily Mail Published: 00:04 BST,…
YouTube has recently started testing a few new Search Insights features in the Creator Studio to provide deeper insights to users on what their audiences are interested in. These insights…
Google has announced a range of new ad tools at its Google Marketing Live event, including new opportunities to advertise within YouTube Shorts, new layouts for Responsive Display Ads, improved…
How Apple’s data policies are making life difficult for TikTok In a piece headlined “TikTok advertiser says Apple data rules make sales harder to track,” Ad Age’s Garett Sloane relates…